A visually appealing photograph will go a long way in making consumers want to buy products. But it is not enough to just present products graphically. The color scheme, the positioning of the products, and the overall design play a significant role in tackling decisions.
To know more about how your web design can secure sales, read on.
Effective Ecommerce Web Design Can Convert Visitors Into Customers
How often have customers entered your online store from a Google search, only to leave with disappointment?
The search engine giant gives you a good amount of real estate at the top of the page for your business name and product offering but remains vague about what visitors will find once they click through the listing.
Consistent design and navigation throughout all pages of your eCommerce website design can help give customers a better idea about what you have to offer. It can ‘hook’ visitors and make them want to buy products more than ever.
For instance, a strategically-placed CTA like “Shop Now” or “Add to Cart” and a call-to-action (CTA) button at the top of the page certainly help in grabbing visitors’ attention.
Your Ecommerce Web Design Should Lead To A Mobile-Friendly Store
The ‘Mobilegeddon’ and the subsequent mobile-first indexing of Google has put eCommerce businesses in a position where they simply cannot ignore mobile traffic. With more than 5.27 million mobile users globally right now, more than half of them purchase goods online.
In fact, mobile shoppers are now five times more likely to return to a store than those who browse from a desktop. With that in mind, making your eCommerce website and mobile shopping experience compatible is increasingly necessary nowadays.
An eCommerce web design that addresses mobile issues can help you convert more customers into loyal visitors and eventually greater sales.
Good Ecommerce Website Design Is A Guide Through Your E-Commerce Experience
Remember when you first entered your eCommerce site and were overwhelmed by the variety of products and their features?
It can be challenging to integrate elements in a way that will not confuse customers. But with the right eCommerce web development tricks, you can make it seamless for visitors to find their way around your store. It should serve as a guide throughout the buyer’s journey.
A well-designed eCommerce website allows visitors to access all the relevant details of a specific product, from the product description all the way to its features and specifications.
Ecommerce Web Design Offers Better Visibility Of Your Brand
You might have a great product line, yet your terrible product images and lackluster description of it can turn consumers off.
As a marketing firm, you have to understand how design can influence consumer behavior toward your brand. The way you market your products can make or break the sale.
Just take a look at this scenario. You are a beauty brand. Your homepage features a wide banner that is not engaging, coupled with a display ad at the top. In addition, you have an average product description and poor product images, making your visitors run away before they even give you a chance.
CTA is a mission. Your website visitors merely add to their carts since the site could not give them a good reason to stay.
What can you do?
Hire an eCommerce web designer that can fix your site and optimize your design to improve conversion.
Having an eye-catching eCommerce website design is not enough. It has to be easy to navigate, convenient for shoppers, and feature perfectly suited for them. You have to be able to give shoppers the reason to stay longer on your website.
If you want to boost your eCommerce business, then it’s time to start evaluating your current website and redesign it.